DoorDash
Dasher mobilization
Context
Dashers frequently told us they didn’t know where to dash next when demand slowed down. To explore opportunities in nearby zones, they often had to end their current dash, creating unnecessary friction and uncertainty. At the same time, DoorDash needed better ways to guide supply toward areas with higher demand.
I worked on reimagining the zone discovery experience, surfacing real-time demand signals, nearby opportunities, and contextual recommendations that helped Dashers make informed decisions about where to dash. The result gave Dashers more confidence and control while helping DoorDash better balance supply across its network.
